Company
AGB Cyprus begun its operations in Cyprus in September of 1997 and produced its first official Television Audience Measurement (TAM) data on January 1, 1998.
It is member of the AGB Group.
The AGB Cyprus panel covers urban as well as rural areas in the districts of Nicosia, Limassol, Larnaca, Paphos and Famagusta, and currently stands at about 450 households (981 people meters installed, 1349 persons ages 4+) with a universe of 699,350 people.
AGB Cyprus provides the TV and advertising industry with daily viewership data and expenditure figures. Analysis and Campaign Post Evaluation is done through the AGB Workstation's two application software: TeleMonitor (for viewership and program/spot analysis) and TeleSpot (for post evaluation and advertising expenditure analysis).
The AGB Cyprus provides data and services to the following local and multinational agencies: Pandora/O&M, DDB Cyprus, DeLeMa/McCann Group, Telia&Pavla/BBDO, Marketway/Publicis, Gnomi Advertising, Ledra/Lowe, Success Advertising, Thompson Communications, Innovation/Leo Burnett, Contact Advertising, Ekkeshi Designs, Mesarites Brandbuilders, Partners/Y&R, Entelia, Epistele Communications & Media Ltd, Fortune PromoSeven Ltd, Tomato Design Consultants, Ad for U Advertising Ltd and Inc Advertising.
TV stations: ANT1, MEGA, SIGMA and CyBC.